8 ways YouTube SEO in the year 2020

The YouTube app originally appeared in 2005 by Chad Hurley and Steve Chen and Jawed Karim. All three worked at the famous PayPal company before leaving and establishing YouTube.

8 ways YouTube SEO in the year 2019

The idea of setting up YouTube started because it was difficult to share videos. Departing from this idea, Youtube stood up and slowly spread its wings. The development of Youtube as a platform to share videos continues to innovate until it becomes widely known. YouTube update regularly to improve their quality and quality of use.

Almost all people in the world use YouTube for different interests. In addition to being used by the content creators to show learning videos that educate or entertainment alone, this application also used by business people as a promotional media company.

The number of people who created the account and uploaded the video, made some beginners feel as if there was not much fear of watching their uploads. If you feel part of this beginner content creator, there's no harm to you utilizing the Search engine algorithm (YouTube SEO) to capture more viewers without relying on the number of subs you have.

How to SEO Youtube for beginners

If you really want to create an account and not just simply Ikut-ikutan, look at the good SEO steps on Youtube below.

1. View count and Video watch time

You need to know that the view count will be more calculated by Youtube than the total subscriber even though it is still necessary. The number of views a video is, so the rating will slowly also rise.

For the average time to watch a video on Youtube can be viewed based on the Analytics graph. You'll see how the channel performs since it was first created.

The average user's watch time can also be seen from the analytics card in the YouTube Studio on the channel. There will display comparative data regarding the duration and number of views, as well as graphs in detail.

2. Conducting research for the Keyword

Here's an easy way to research keywords for viewers optimization on a video sharing platform like YouTube.

The importance of defining keywords
What do most people do when looking for a video? Yes, the answer is a keyword or keyword. Just like the article, content search using keywords can be your basic reference to the title of what you will be making on the next video.

According to one of the SEO experts, the exact-match keyword in YouTube video titles will help your content to appear on those keywords.

Determine the potential number of viewers v's Channel strength
Identify how much your channel is competitive in the YouTube search engine. That is, if you want to choose a keyword, choose the competition that the video search results are comparable to the level of your channel.

Although the search for a particular keyword is high, it is not necessarily the potential a for your channel. If possible, look for a search keyword that does not have any video answered the question, almost certainly the video you created will later appear in the search engine.

Tools for keyword Research
There are various ways to do keyword research on Youtube. The first way is to use special tools or tools for searching this keyword. Some examples of such tools are the applications keywordtools.io, VidIQ, SEMrush, Ahrefs, up to plugins or extensions in the browser namely Keywords Everywhere.

The Tools we recommend most are the premium Ahrefs, which is quite accurate based on its crawler activity, which is said to be the second most active in the world after Googlebot.

Manual keyword Research
In addition to the above, you can also do a manual way to research keywords by utilizing the search field. Just type one keyword that will roughly be taken in the Youtube search field. Next, there will be a few keyword suggestion lines that you can reference for creating future video content.

3. Specifying Video titles and descriptions

In determining the title for the video, it's best not to be haphazard. In addition to being unique, the title must also contain the previously specified keyword. The ideal number of titles should be no more than 50 characters with at least one keyword.

Besides the title, it's important to fill in the Description section. Great one if you intend to ignore this section. Descriptions that contain the keyword will help boost your search on Youtube.

You need to write in the description column between 200 and 350 characters. Use simple, informative, and easy-to-understand sentences. Don't use too much and insignificant sentences as it will make the audience ignore this column.

4. Pay attention to Video duration or length

Videos that will be posted on a Youtube account are usually through the editing process first. In this process, the user will be throwing less fitting parts.

Therefore, you should really pay attention to the duration or length of the video to be generated during the editing process. Ideally, the length of a video on your Youtube channel is about 10 – 16 minutes. The duration is relatively moderate. Videos, that are too long will get viewers bored faster. In addition, you will also take longer time when uploading.

If the video to be posted takes up to an hour, it's worth sharing it in 4-5 sections. In addition to being more efficient and time-saving, this series of divisions can be used as stock for your uploads.

5. Include Keyword Tags

Keyword research results can also be applied in the form of tags. Youtube will read the keyword tags you list to make it easier to search. The use of tags is very influential on the rank or level of the topic, whether crowded or not.

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