What is SEO: Understanding SEO, how it works and its benefits for Website

What is SEO? Surely many people often ask SEO what it is when just starting to make a website or blog. By using the right SEO techniques our website can be easier to get high rankings in Google search results with the keywords we are targeting.

Well, in this article we will discuss the meaning of SEO and the supporting materials thoroughly. We will not learn SEO with the rambling here, I will immediately explain clearly about the SEO that you should know to be able to win against your competitor website.

SEO Sense

Search Engine Optimization or SEO is a way to optimize websites in order to get high rankings in search engine results pages. By getting high rankings on specific keywords, you can get organic traffic.

In addition to helping you to get high organic traffic. Optimization of the website can also help you to generate precise and directional traffic. So your website will not only get a high visitor, but the traffic is also right according to the main purpose of the website you are making.

For example, if you create an online shop website, surely you want your visitors to buy products sold on the website. Therefore, it is important to do the keyword research in order to generate potential and targeted traffic.

The search engines themselves use certain algorithms to sort the website rankings that appear in the SERP results. To be able to rank by using the right SEO you need to understand the rules and workways that have been set by the following search engines.

How SEO Works

Search engines have an algorithm that is tasked with determining which content is appropriate to rank the search results according to the keywords the user is looking for.

It applies to all search engines like Google, Yahoo!, Bing, Yandex and many more.

Here I will only discuss the algorithm of Google's search engine because nowadays more people are using Google than other search engines.

Google itself always strives to provide the best service to its users by always updating its algorithm so that its users can get more relevant search results and to their liking.

There are some tasks that search engines do like Google for each search query sent by users such as:

• Crawling: This early stage process will collect the full information of a website. Googlebot will fetch all Web pages linked to that site.
• Indexing: Indexing is a process for Googlebot to create indexes for all Web pages that have been retrieved. This page will be saved in the database of search engines with certain keywords.
• Processing: Well, when the search engine receives a request from the user to search for a keyword that is typed. Then the search engine will perform the process by comparing the keywords into another page search requests from various websites that have previously been indexed in the search engine database.
• Calculating Relevancy: Surely in one page the website has certain keywords such as "What is SEO". So that the search engines will perform a process of calculating the relevance of each page that has been indexed for each received keyword.
• Retrieving Result: How the last SEO works is that search engines will fetch the results of the relevant website pages from the previously processed keywords and then display those website pages in the search engine results list in the Browser.

Every month Google always updates its algorithm. Therefore, you should always update about Google's algorithm so as not to miss the SEO news, which is very important to increase your website ranking.

In addition, by knowing our Google algorithm update so more know about what Google hated and what he likes. Here are the SEO factors based on the latest Google algorithms that you can read.

Main factors of SEO

SEO optimization factor
This SEO factor follows Google's algorithm of developing algorithms, changes in this case always keep up with the changes occurring in Google's algorithm. You have to understand about the factors that affect the SEO value of a website that I will explain below before entering into a learning session on deeper SEO again.

1. Quality content

The first thing that affects SEO is content. The content on a website is the main weapon for increasing traffic and ranking of our website.


If the content you create is a less quality alias random and not well targeted. Then this can reduce the SEO valuation on your website.

Therefore, so that your website can easily penetrate the first page of Google. You have to create quality and useful content for your website visitors. Make sure the content you create is original, does not copies.

2. Permalink

A good, simple URL structure will make it easy for search engines to recognize your website and content inside of it. You can set up a permalink on the content you create simply then you can also insert the keywords in that URL, 

3. Keyword Research

Well, on the material what is SEO, I would like to tell you about keyword research. Before you create a content. You have to do keyword research to determine the main keyword and its derivatives that will be used in the article.

This way your writing is more easily ranked by search engines because it's made with good keyword research. Keyword for SEO it there are various. There are Short Tail Keyword, Long Tail Keyword and many more.

Besides, we also can not arbitrarily do keyword research to not be wrong target. In the next article I'll probably talk about keyword research in detail.

4. Use of SSL/TLS

Google is currently prioritizing websites that use SSL/TLS. The reason being that the Website with SSL/TLS encrypts all data transfers occurring within the website. So that the security of user data is assured and safer.

Web sites that don't use HTTPS will be flagged by Google as not secure. If you're not already using SSL/TLS on your domain. Immediately activate this feature through your host's Cpanel.

5. Website Speed

The speed of the website itself is very influential on the SEO value of a website. The quicker the access to loading the website then the better its a score.

Google is very fond of websites that have high loading speeds because it also affects User Experience.

6. Meta Tags

Meta tags are an HTML code in the website that aims to help search engines understand the content summary of your website. Meta tags consist of a title tag and a meta description.

The Meta title itself is useful as the title of your article that will appear in Google search results. Then, the Meta description itself is useful for a summary of your website.

To add the SEO value to your content, you can paste the keywords you target into the above meta tags.

7. Bounce Rate and Dwell Time

Bounce rate is a percentage of visitors who leave your website after opening a single page. Try your low bounce rate to get a good score in Google's eyes.

The smaller the bounce rate percentage then Google will assess your website quality. Dwell Time is a time when the users spend their days on your website.

8. Backlink

A Backlink is a link that is located on a website that leads to your website's page. Backlinks themselves are known as incoming links or inbound links.

Currently backlinks are still one of the important factors of good SEO so that your website can rank easily. The more backlinks you have, Google will think your website has a high level of credibility.

But, such backlinks should come from websites that are authority, qualified and also relevant to your website niche. Don't use low-quality backlinks because it could ruin your website's value in the eyes of Google.

SEO Objectives and Benefits

There are purposes and benefits of SEO that you can get if you do the optical technique properly.

The goal of SEO itself is to obtain high rankings in Google's SERP pages with targeted. Another SEO goal is also to get potential traffic that will bring profit to your website.

Here are the SEO benefits you'll get.

• Increase Brand Awareness
• Increase conversions
• Cost-effective
• SEO Works 7 × 24 hours

Types of SEO optimization

Types of SEO optimized websites
Currently there are two types of SEO optimization namely SEO On Page and SEO Off Page, each of which has its own benefits.

You have to apply both of them to the maximum SEO results on your website. Below I will explain briefly about the two types of SEO this website.

SEO On Page

On Page SEO is the optimization step done within your website. This optimization is very easy to do and has become a routine activity for bloggers.

There are several ways SEO On Page is right like:

• Content Title
• Description
• Content
• Permalink
• Heading
• Image Alt
• Internal Linking

SEO Off Page

Off Page SEO is an optimization way that is done outside of your website. There are factors outside the website that can help you to improve the SEO quality of your website.

This optimization way is done by building backlinks from certain sites to provide inbound links to your website. Backlinks become indicators that your content becomes a referral of other websites.

The more backlinks you make from a quality website, the better Google will rate your Webistemu and increase your chances of ranking up on the SERP.

However, when searching for backlinks you should not do it arbitrarily. You can read OFF-Page SEO articles to understand more.

Conclusion

Well, that's the explanation of what is SEO and how it works complete that you can read. By reading this article you are expected to know the basics of SEO.

So you can apply the right SEO techniques to optimize your website and rank on the Search engine page. Just a few articles this time, hopefully this information is beneficial for all of us.

Share this post